Things to Know Before Building a Website for Your Business

Introduction

Creating a website for your business is a crucial step toward establishing a strong online presence. Whether you’re launching a new site or revamping an existing one, understanding key factors can help ensure its success, performance, and user engagement.

At Bonum eDesigns, we specialize in custom website development, helping businesses build SEO-friendly, high-performing websites. Here’s what you need to consider before getting started.

1. Define Your Website’s Purpose

Before diving into design and development, identify the main objective of your website. Ask yourself:

• Do you need a static or dynamic website?
• What will be the core functions of your site?
• Who is your target audience?

Common types of websites include:

• Informational Websites – For sharing knowledge (e.g., blogs, corporate websites).
• E-commerce Websites – Online stores for selling products or services.
• Lead Generation Websites – Focused on capturing potential customer inquiries.
• Portfolio Websites – Showcasing work for freelancers or businesses.
• Community & Social Media Websites – Platforms for engagement and networking.

By defining your goals, you ensure that your website meets your business needs effectively.

2. Identify Your Target Audience

Understanding your ideal users is crucial in designing an effective website. Your audience influences:

• Website features and functionality (e.g., login portals, payment systems).
• Design elements (color schemes, UI/UX experience).
• Content strategy (what information they need, tone of voice, and SEO keywords).

For example, an educational website caters to students, teachers, and administrators, requiring user-friendly navigation and relevant resources.

3. Plan Your Website Structure & Navigation

A well-structured website improves user experience (UX) and SEO rankings. Consider:

• Homepage – The first impression of your brand.
• Service Pages – Highlight your offerings.
• About Us – Build credibility and trust.
• Contact Page – Make it easy for users to reach you.
• Blog Section – Improve SEO and audience engagement.

4. Secure a Domain Name

Your domain name represents your brand online. Follow these best practices:

• Keep it short, memorable, and brand-specific (e.g., bonum.in).
• Use a .com, .in, or .net extension for credibility.
• Avoid numbers and hyphens (e.g., My-Business123.com is hard to remember).

Once you finalize a domain, register it immediately to prevent competitors from acquiring it.

5. Content Strategy: Prepare & Optimize Your Content

Content plays a major role in SEO and user engagement. Ensure your website content is:

• Clear and engaging – Avoid jargon; keep it user-friendly.
• SEO-optimized – Use relevant keywords, meta titles, and descriptions.
• Well-structured – Use headings, bullet points, and internal linking.

Need help with content? Our content writing services can craft high-quality content tailored for your business.

6. Avoid Overuse of Animations

While animations enhance user experience, excessive use can:

• Slow down website speed, affecting SEO rankings.
• Distract users from key content.
• Increase bounce rates due to longer loading times.

Google prioritizes fast-loading websites, so keep animations minimal and performance-optimized.

7. Ensure SEO & Mobile Optimization

To rank higher on Google, follow SEO best practices:

• Fast Page Speed – Use lightweight images and optimized code.
• Mobile-Responsive Design – Over 70% of users browse on mobile.
• On-Page SEO – Add meta titles, descriptions, and internal links.
• Secure Website (HTTPS) – Google prioritizes secure websites.

At Bonum eDesigns, we build SEO-friendly, mobile-optimized websites to help businesses rank better. Learn more about our SEO services.

Why Choose Bonum eDesigns?

With 8+ years of experience and 450+ projects delivered, Bonum eDesigns provides:

✅ Custom Website Development – Tailored to your business needs.
✅ SEO & Digital Marketing – To boost your website traffic.
✅ Maintenance & Support – Ensuring smooth website performance.

Let’s build a website that drives results! ????

???? Contact us today at info@bonum.in or visit bonum.in.