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(Pocket-lint) - In lawsuit you needed different app to bargain from, TikTok, successful concern with Shopify, is launching a caller TikTok Shopping tab that concern users tin adhd to their TikTok profiles. It allows them to diagnostic products and nexus to their online stores for payment. Here's everything you request to know.
What is TikTok Shopping?
On 24 August 2021, TikTok and Shopify announced a caller mode for businesses to merchantability to consumers. Specifically, users who are some Shopify merchants and TikTok For Business relationship holders tin present adhd a caller buying tab to their TikTok profiles and sync their merchandise catalogues to make a mini-storefront that links straight to their online store for checkout. Keep successful mind, that portion this programme is unrecorded now, it's lone a pilot. Shopify has besides described it arsenic a "beta".
From what we tin tell, TikTok buying functions a batch similar however Instagram will fto its users bargain from prime merchants and businesses straight connected its platform.
How does TikTok Shopping work?
Where to find the TikTok Shopping tab
One of the archetypal examples is already live: Kylie Cosmetics.
Owned by world TV prima Kylie Jenner, Kylie Cosmetics is simply a quality marque that sells makeup. If you spell to her @kyliecosmetics TikTok illustration from the TikTok mobile app, you'll spot the caller buying tab. For her, it sits betwixt a provender of videos she has posted and each her likes. “I built my concern connected societal media", Jenner announced successful a property release. "That’s wherefore I’m excited for Kylie Cosmetics to beryllium 1 of the archetypal to fto customers store straight connected our TikTok!”
Tagging posts and checking out
As portion of this pilot, Shopify and TikTok volition bring merchandise links to Shopify merchants. They tin beryllium utilized to tag products successful posts, and past the TikTok users tin take to store straight from the merchant’s storefront oregon click a tagged merchandise successful a merchant’s TikTok video to spell to the merchant's online store for checkout.
When volition TikTok Shopping beryllium available?
The TikTok Shopping aviator is presently disposable to Shopify merchants successful the US and UK. A prime radical of merchants successful Canada volition beryllium added to the aviator successful the coming weeks (so by September 2021). The diagnostic volition rotation retired to further regions successful the coming months, TikTok said.
How to articulation the TikTok Shopping pilot
Shopify merchants tin petition aboriginal entree to the pilot via this Shopify page.
Need much help?
You tin besides larn however to go a Shopify merchant here. If you already are, should install the TikTok Shopify app. If you request a TikTok Business account, go present to motion up. Finally, we urge checking retired Shopify's announcement blog post for TikTok Shopping if you inactive person questions.
Oh, and don't hide to bookmark our in-depth guides connected TikTok:
Writing by Maggie Tillman. Originally published connected 25 August 2021.
English (US) ·