TikTok said Monday it present has much than a cardinal progressive users, conscionable 4 years aft the hugely fashionable video-sharing app was launched by Chinese radical ByteDance.
Already fashionable earlier the coronavirus pandemic—mainly owed to its viral choreography acceptable to popular songs—TikTok received a large boost amid lockdowns, schoolhouse closures and telecommuting.
The video platform has gained much than 300 cardinal users since July 2020, the past clip the institution had reported idiosyncratic numbers.
Initially built connected the rule of 15-second videos, the level raised the time limit to 3 minutes successful aboriginal July to pull a wider assemblage and vie with YouTube.
For its part, the Google subsidiary launched YouTube Shorts, deployed successful much than 100 countries successful mid-July, to vie with TikTok successful the abbreviated format segment.
The ByteDance subsidiary, whose equivalent successful China is called Douyin, nevertheless remains good down YouTube, which claimed 2.3 cardinal monthly progressive users successful 2020.
TikTok is present looking to monetize much of its platform's traffic, thing it was dilatory to bash successful its aboriginal days.
The societal web accelerated into advertizing past twelvemonth and launched a caller diagnostic successful precocious August 2021 that allows its users to straight acquisition products offered connected the level by contented creators.
© 2021 AFP
Citation: TikTok says it has implicit 1 cardinal users (2021, September 27) retrieved 27 September 2021 from https://techxplore.com/news/2021-09-tiktok-billion-users.html
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