A press release is a great way to build your brand and expand your visibility. It's also an effective marketing tool that can help you attract new customers and grow your business. That said, writing a business press release can be a bit tricky—especially if you've never done it before! In this article, we'll provide tips for writing the perfect press release based on how we write them at our agency (and with the help of some examples).
The title of your press release is the first thing people will see when they search online. It’s also what you want to capture their attention as they read through your article, so it needs to be catchy but informative.
The best titles are:
- Descriptive and informative – Take time in crafting a descriptive name for your business or service, so that potential customers know exactly what you offer before even clicking on the link that takes them there. For example, if you run an outdoor sports store like REI or Backcountry or GoPro Inc., then something like “REI Brings Outdoor Activities To Your Neighborhood With Local Gear Haulers” would work well here (and definitely not “A New Company Is Bringing Outdoor Adventures To Your Neighborhood! Here's How They'll Do It... And Why You Need To Buy Their Products Right Now!).
Write a brief summary.
A brief summary is a few sentences long and should include the company's name, location, and a brief description of the business. It's written in the third person, so use "we" instead of "I" and "me."
If you intend to submit your press release for business as part of an application for funding or assistance, include this information at the end of your statement: “This project was supported by [name] Fund” or “This project was funded by [name] Fund.”
The body copy is where you will include all of the information about your business. This could be a few sentences or even more, depending on how much you want to say about yourself and your company.
In this section, we'll talk about what should be included in your press release and how long it should be.
Include a quote from the company's CEO, the management, or key employees.
If you’re trying to promote a new product or service and you have an exceptional quote from the company’s CEO, management, or key employees, make sure it is incorporated into the release. A quote can be used as part of your marketing strategy in order to help generate interest among potential customers. It will also help establish credibility with journalists by showing them that there are people within your organization who are willing to speak on their behalf of it.
Include additional information, such as company history and/or mission statement.
- Include additional information, such as company history and/or mission statement.
If you have a history of your business that's relevant to the how much does press release cost, share it with potential readers. It can be great to give them an idea of how far a company has come since its inception and what its future goals are. This gives readers context on how they can relate to what you're doing with their own businesses or organizations; it also helps them understand why it matters if something goes wrong with yours!
End with a summary of the company's goals or future milestones.
The last section of the press release should be a summary of the company's goals or future milestones. This is where you can include any additional information that hasn't been covered in other sections of your press release, such as an official quote from one of your company's executives or managers. If there are any additional facts that are relevant to this story and wouldn't take up too much space in the general text (e.g., acknowledgments), then it's good practice to include them here as well!
Press releases can be an important part of your publicity plan.
Press releases are a great way to get your company's name out there, and it's an effective way for you to promote your business. They're also useful for launching new products or services, announcing events like launches or product releases, and promoting achievements such as awards won by employees.
When writing a press release:
- Be clear about what the newsworthy event is (e.g., "We announced that we've doubled our revenue!").
- Give background information that helps readers understand why this is important (e.g., "We've been growing fast because of our dedication to making quality products at reasonable prices").
As you can see, new company press release are a great way to get your name in front of potential clients and share important information about your company. They're also an opportunity for journalists to learn more about the industry or topic that's relevant to their audience. The important thing is to stay focused on what you're doing and keep it simple so that people understand exactly what you want them to know!
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