Study: Pandemic speeded trends away from live TV viewing

The pandemic accelerated changes successful however radical usage their televisions, further reducing the dominance successful accepted unrecorded viewing of what networks are showing, a caller survey has found.

Nearly two-thirds of radical said successful June that they viewed escaped video connected request contented connected their televisions erstwhile a week, up from 46% successful February 2020, according to Hub Entertainment Research.

Hub besides recovered that 39% of radical said they paid to ticker a movie astatine slightest erstwhile a week, and 39% besides said they paid to ticker a TV show. In some cases, that doubled the percent of radical who said the aforesaid happening earlier the COVID-19 shutdown.

"People had a batch much clip truthful they had a vacuum to fill," said Jon Giegengack, Hub main and founder. "The radical who didn't get laid disconnected had much wealth to spend."

While these trends predated the pandemic, the clip astatine location speeded things up, Giegengack said. Forty percent of the radical who ain astute TVs bought them since the archetypal COVID-19 shutdown, helium said. Hub surveyed 3,000 U.S. consumers aged 14 to 74 who ticker TV astatine slightest an hr a week.

The displacement is besides illustrated successful the crisp declines of radical watching unrecorded web tv implicit the past fewer years.

Traditional tv ratings by the Nielsen institution illustrated 2 winners past week. Fox's broadcast of the "Field of Dreams" shot crippled from a tract built retired of an Iowa cornfield was the 3rd most-watched programme each week.

HBO said Sunday's finale of its six-episode constricted series, "The White Lotus," was seen by astir 2 cardinal radical crossed each formats. The viewership was much than triple what it was for the bid debut.

In an different quiescent TV week, ABC led with an mean of 2.69 cardinal viewers successful premier time. NBC had 2.65 million, CBS had 2.4 million, Fox had 2.2 million, Univision had 1.3 million, Ion Television had 1.1 cardinal and Telemundo had 1 million.

Fox News Channel led the cablegram networks, with an mean of 2.2 cardinal viewers successful premier time. MSNBC had 1.29 million, HGTV had 1.14 million, TLC had 1.05 cardinal and Hallmark had 829,000.

ABC's "World News Tonight" led the evening news ratings race, with an mean of 7.8 cardinal viewers past week. NBC's "Nightly News" was 2nd with 6.5 cardinal and the "CBS Evening News" had 4.7 million.

For the week of Aug. 9-15, the 20 most-watched programs, their networks and viewerships:

1. "America's Got Talent" (Tuesday), NBC, 7.14 million.

2. "60 Minutes," CBS, 6.51 million.

3. "Field of Dreams Game: N.Y. Yankees vs. Chicago White Sox," Fox, 5.85 million.

4. "America's Got Talent" (Wednesday), NBC, 5.67 million.

5. "The Bachelorette," ABC, 4.6 million.

6. "Celebrity Family Feud," ABC, 4.5 million.

7. "Big Brother" (Wednesday), CBS, 3.96 million.

8. "Big Brother" (Thursday), CBS, 3.86 million.

9. "Big Brother" (Sunday), CBS, 3.78 million.

10. "The $100,000 Pyramid," ABC, 3.68 million.

11. "America's Funniest Home Videos," ABC, 3.59 million.

12. ABC News Special: War successful Afghanistan, ABC, 3.47 million.

13. "American Ninja Warrior," NBC, 3.45 million.

14. "NCIS," CBS, 3.41 million.

15. "Press Your Luck," ABC, 3.28 million.

16. "Field of Dreams Post-Game," Fox, 3.15 million.

17. "Tucker Carlson Tonight" (Monday), Fox News, 3.124 million.

18. "The Neighborhood," CBS, 3.118 million.

19. "Tucker Carlson Tonight" (Tuesday), Fox News, 3.1 million.

20. "Tucker Carlson Tonight" (Thursday), Fox News, 2.91 million.

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