Canadian e-commerce elephantine Shopify announced Wednesday a concern with euphony streaming elephantine Spotify that volition let in-app income of artists' merchandise.
The tie-in comes conscionable 2 months aft the Ottawa-based institution reached a akin woody with video-sharing app TikTok.
In a statement, Shopify said musicians would beryllium capable to link their Shopify store straight to their Spotify profile, truthful listeners tin bargain merchandise connected the aforesaid Spotify leafage wherever they tin find their latest music.
Shopify's manager of merchandise Amir Kabbara said artists are progressively entrepreneurial successful gathering "multifaceted brands and businesses, and present we're making it easier for them to conscionable fans wherever they are."
With this, helium said, "we're empowering artists to deliberation beyond the accepted merch array with caller ways to monetize, and to experimentation with their brands done commerce."
The work volition beryllium disposable to listeners successful the United States and Canada, arsenic good arsenic successful Australia, Britain, and New Zealand.
© 2021 AFP
Citation: Spotify teams up with Shopify to let in-app merch purchases (2021, October 21) retrieved 21 October 2021 from https://techxplore.com/news/2021-10-spotify-teams-shopify-in-app-merch.html
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