Press Releases That Get Coverage

"Yourtown, IA - When local graphic artist Ruby Pupnik told parents of Yorktown Elementary School 1st graders that she wanted to teach their kids to draw on the wall, at first they needed convincing. But all was well when they learned that Pupnik had been contracted by the Yourtown Chamber of Commerce to produce a mural on the wall of its headquarters with the theme, "The Future of Yourtown."

Getting media coverage can mean huge exposure and a lot of new customers to a small or growing business. So, if your business is not at the level of being able to use a PR professional, it pays to have the skill necessary to get your message down effectively in a simple newswire press release.

The Headline

If you are pitching a news story -- i.e., your graphics business being hired to create a new logo for the local chamber of commerce -- keep the lead straight forward and informative. Answer the relevant questions (i.e., who, what, when, where, how and why).

The body is where you provide extra details and background to fill out your story. Make sure to get all of the important details in your lead. Often, editors well cut at the end of the lead pressand just use that piece. Editors will contact you for more information if they want to expand your story, but make it as easy as possible for them by providing a full, well written story at the outset.

When you're looking to get media attention for your business, a one to two page news release can be a very effective tool. If it's well-written, has an element of news and a novel approach, you can get placements online, in magazines, newspapers and even, with the right angle, in the broadcast media.

If you are pitching a feature story - i.e., your graphics business is recruiting assistance from 1st graders at the local elementary school to paint a mural on the side of the chamber of commerce building - it's appropriate to be more clever with your lead.

The main purpose of the headline is to stop the reader, an editor or producer, in his or her tracks. It should grab the reader's attention and give a unique snapshot of the story without tooting its own horn (i.e., not be overly promotional). A good headline makes you want to read the story and contains an element of news.

It's tempting to try to make your headline "cute". But it's more important that the headline gives a summary of the story. An editor should be able to read your headline and have a sense of what the story is. If your story is more of a feature, coming up with something clever is fine.

The Lead

"Yourtown, IA - Pupnik Graphics has been retained to create a new logo for the Yourtown Chamber of Commerce. The new logo will represent the chamber's commitment to attracting business for local merchants from neighboring Theirtown."

The Body

Finding a template to use with the proper format should be as simple as a quick web search, but as far as the content, let's take a look at what goes into a good press release.

Press Release Distribution is One of The Most Efficient Promoting Methods!

If you decide to distribute a press release you need to know that the grammatical aspect is also vital. A well written press release should be full of unique and informative content and also it should be orientated to visitors. Find a way to include the useful information that you gathered and you desire to share with others by using a perfect grammar. Any error of that nature in your press release creates negative impact about your services and status over the internet.

So a press release should be created in an attractive way, short and with an eye catching title. Do not bother to write junk business press releases in case you want results! Your press release should have quality content, unique and accessible. Regarding the content, we all know that over internet, there is one important thing and this is the content. Some say that content is king. Content should be accurate and written always keeping in mind your audience. Do not forget that you are writing a press release, so do not make it a novel. It should be in between one hundred and fifty words to a maximum of three hundred words.

You should submit and distribute your press release because by submitting a press release article to popular news release services you can spread the word out and reach the update or other type of valuable information about your websites, services, business world wide, as media. The quick distribution capacities of articles and press articles are observed as it can become viral and it can extend from one individual to another, quickly. Genuine visitors will then visit your site without any further costs. Online, you can ask more questions about the whole procedure in order to understand better the process of increasing the visibility of your business.

Why? It is all about its distribution. This specific service is focused on small and medium sized business. There is no necessary previous writing experience. This web site provides all the instructions that you need to submit a successful press release following certain steps. This big team of professionals, full time journalists and editors will be able to help you.

Eventually, the press release site has a lot of categories where your press article will fit well. PR Business Press releases are one of the most successful advertising tools available online for all business owners. What are the benefits if you join and use this successful internet method? If you use it many times you will achieve very positive results like for instance: you will be able to reach millions of potential clients, you will get simple instructions in case you never used the system before, etc. Use it to your advantage!

Press Release is one of the best ways for advertising your business using web exposure. If you are interested in profit, then this option could be one of the best because you can make your business reliable and profitable this way. The press release is a news story which is written to attract clients, visitors. It works as an advertisement but it should be primarily informative and then promotional.