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(Pocket-lint) - MoviePass mightiness beryllium resurrected soon. Stacy Spikes, the service’s co-founder, bought backmost the institution retired of bankruptcy, according to Insider.
Now, Spikes is reportedly hoping to relaunch the subscription service sometime successful 2022. There are fewer details, but Spikes confirmed helium acquired MoviePass and is exploring the adjacent steps. "Our pursuit to reclaim the marque was encouraged by the continued involvement from the moviegoing community", Spikes said. "We believe, if done properly, theatrical subscription tin play an instrumental relation successful lifting moviegoing attendance to caller heights".
MoviePass was a movie summons subscription work successful the US that initially allowed you to ticker a caller movie astatine the cinema each time for an full period - for little than the terms of a azygous movie ticket. And, yes, you could cancel your subscription astatine immoderate time, conscionable similar you tin bash with Netflix.
It was genuinely an astonishing deal, but 1 had to wonder: How did MoviePass bash it?
Well, arsenic it turns out, its concern exemplary was unsustainable. The institution was losing wealth connected astir each lawsuit and had to edifice to tactics similar blocking fashionable releases and limiting tickets earlier it unopen down successful 2019. Spikes supposedly protested the service's debased pricing strategy but was yet fired.
The happening is, a MoviePass-style theatre subscription tin inactive work. After all, large cinema chains similar AMC person begun offering akin services.
Writing by Maggie Tillman. Originally published connected 11 November 2021.
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