Apple CEO Tim Cook strode done a slickly produced video Tuesday to motorboat a caller iPhone, with fewer hints of the exceptional drawstring of troubles facing his institution including argumentation reversals, a spyware onslaught and ineligible fights.
Cook, from an empty, darkened auditorium, raved implicit upgraded cameras, brighter screens and caller features for immoderate of the Silicon Valley giant's different devices similar the iPad.
"These are the champion iPhones we've ever created," Cook said, noting Apple's enactment to plan the "very champion products and services to enrich people's lives."
Yet a head-spinning bid of problems person occupied the caller nationalist treatment of 1 the world's astir invaluable companies.
Due to a agelong and large combat implicit its online app marketplace, a justice ordered Apple past week to let developers to sidestep its hefty committee connected purchases.
It delayed a program to scan its customers' devices arsenic portion of a kid maltreatment prevention move, aft privateness advocates howled implicit the hazard of opening a backdoor for authorities surveillance.
And past Monday it was forced to rotation retired an urgent hole aft cybersecurity researchers recovered a weakness that allowed Pegasus spyware to infect Apple devices without users truthful overmuch arsenic clicking a malicious message.
That said, Apple inactive possesses monolithic scope successful the digital world and beyond, and manages to beryllium worthy implicit $2 trillion.
Its fans cheered the merchandise of the updated products Tuesday, including expert Daniel Ives who noted "the supercycle for Cupertino," referring to the California metropolis that is location to Apple's headquarters.
"Apple remains successful the midst of its strongest wide merchandise rhythm successful astir a decade," helium added.
Array of challenges
It is existent the institution has racked up monolithic profits driven by the request for its devices arsenic overmuch of the satellite hunkered down astatine location owed to the pandemic.
At the aforesaid clip ineligible battles, caller laws and the scrutiny of regulators astir the satellite has added up to a bid of challenges against the company.
As Cook expounded connected iPhone developments, a radical warring to loosen Apple's power implicit its App Store tweeted its verdict connected the caller handset.
"Today's rollout of the iPhone 13 lone tells america 1 thing: caller iPhone, aforesaid atrocious App Store," wrote Coalition for App Fairness.
"It's clip for @Apple to #OpenTheAppStore and level the playing tract for app developers and innovators."
Apple has started to cede crushed connected its App Store dominance, including successful an statement with Japanese regulators.
It besides faces the authorities adopted by South Korean lawmakers, which banned Apple and Google from forcing app developers to usage the tech giants' outgo systems.
Yet erstwhile the verdict came successful a California tribunal Friday, Apple hardly complained astir the ruling ordering it to easiness power implicit its App Store.
Instead it heaved a nationalist suspiration of alleviation the justice had not recovered it to beryllium an amerciable monopoly, which could person opened doors for regulators and prosecutors to spell aft the tech giant.
"We see this a immense triumph for Apple," it told reporters.
© 2021 AFP
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