Apple Has Upended the Online Ad Market. Snap Is Just the Beginning of the Pain.

Apple‘s propulsion to support user privateness by limiting targeted advertizing connected mobile devices, announced much than a twelvemonth ago, is yet hitting location for some ad-reliant online businesses and the companies that usage those ads to thrust sales.

Advertisers that trust connected mobile are scrambling for alternate ways to scope consumers. And online businesses are feeling the effects wherever they wounded the most—on the bottommost line. How wide the harm volition beryllium should go clearer adjacent week, erstwhile Facebook (ticker: FB), Twitter (TWTR),...